About

Over the past 17 years, what began with a passion for portraiture evolved into a career in commercial photography, where I developed the ability to direct people—from production plant workers, farmers, and office staff to decision-makers—while making them feel comfortable and authentic in front of the camera.

I eventually realized that an image is only one part of the sales and advertising equation, which led me to expand into design, content production, and data-driven digital advertising. This broader perspective eventually led me into brand management and, ultimately, to my current role as Chief Marketing Office at a company I am proud to be part of.

Yet portrait photography remains deeply connected to who I am. Beyond the business world, it allows me to explore social and cultural realities through a lens of respect, empathy, and resilience. I find deep joy in photographing people outside the public eye—from rural communities to indigenous and ethnic groups—as well as syncretic cultural expressions, honoring their roots, identity, and beliefs.

Photography gives me the privilege of meeting people, hearing their stories, and understanding the world from perspectives different from my own.

Currently based in El Salvador, Central America, I continue to explore cultures through personal photography projects and work on assignments for businesses that place great value on the human element.

Contact

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